Brand Strategy and Creative come together
Design Coup is a strategic branding and creative agency that develops innovative brand communications for leading manufacturers, healthcare organizations, technology companies, franchise organizations and new business ventures.
Brand Story Approach: Design Coup brings strategy and creative together using our proven Brand Story® approach for every project. By starting with a solid brand strategy, Design Coup delivers results more efficiently and effectively because the creative is always focused on the target customer. As a result, clients achieve their marketing goals more quickly with less expense.
Our Resources: Our creative team is versed in Brand Strategy, Corporate Identity, Web and e-Marketing, Print Collateral, Video/Multimedia, Packaging Design, Trade Show Marketing and much more. We draw from these internal resources to quickly meet the challenges our clients face in a fast-paced marketplace.
Our Story: Design Coup has been creating customer-focused brand experiences for its clients since 1998. The company was started by Michael Higgins and Bruce Miller who headed up the creative team at Checkfreee Corporation. It was at Checkfree that Higgins and Miller won the MAX Award for the marketing campaign of the year in Georgia. Their achievement — the industry launch for Electronic Billing — was dubbed a “design coup.” Immediately after, the entire department was let go and Design Coup was formed.