Made in America spirits are given a shot of sophistication and credibility
OUR SOLUTION PORTFOLIO: select a thumbnail
OUR SOLUTION PORTFOLIO: select a project
1: Product Design
The clever names and iconic characters are designed to build excitement around the SUSA product line – the first full line of American-made spirits.
2: Website
The Spirits of the USA website uses an Old West “Wanted” poster effect plus music/effects to create a brand experience for this new line of spirits.
3: POP Materials
Posters, coasters, aprons, window clings and more... Everything a bar owner needs to boost beverage sales is here.
THE CHALLENGE
In a market saturated with beverage brands, is there room for a new line of liquor?
Spirits of the USA (SUSA) was launched on a kitchen table as a home-grown alternative to the big foreign liquor conglomerates. While craft brewing is a major force in the beer market, craft distilling has yet to make inroads in the liquor market.
SUSA understood that in the lquor business, brand is everything. That’s why they came to Design Coup.
OUR STRATEGY
SUSA sought to build the brand based on iconic characters of the Old West. The illustrations brought a degree of brand distinction and underscored the Made in America theme, but they did not deliver brand credibility -- especially as an award-winning super premium product.
Design Coup simplified the illustrations to create a more sophisticated product line. In addition, Design Coup created tag lines, a consumer website, POP materials, sales collateral and packaging displays for the new line of liquor
THE RESULTS
Spirits of the USA won 7 awards in London and 5 in San Francisco spirits competitions. The company’s initial launch is underway in Florida.
The newly-designed product is the launching pad for a network of distributorships owned and managed by military veterans.