Challenge

Fundtech (NASDAQ: FNDT) is a global provider of financial services technology based in the NYC area. With its small marketing staff, Fundtech turned to Design Coup to serve as its virtual marketing design department.

STRATEGY

Design Coup serves as a jack-of-all-trades marketing resource for Fundtech -- from e-marketing and meeting management to writing, design and print coordination. Design Coup developed a “production template” to streamline production for Fundtech’s premiere events, its annual U.S. and international User Conferences.

Results

Fundtech is able to successfully participate in the global financial services marketplace with minimal marketing overhead. Design Coup responds to Fundtech's needs as a strategic partner and ongoing problem-solver. Design Coup was also able to provide marketing/design services much more cost-effectively than a comparable NYC agency.

SOLUTION PORTFOLIO

User Conferences

Fundtech hosts several key events each year -- User Conferences in the U.S., London and other international locations. Design Coup designed and managed production of all collateral materials -- from brochures and Web registration to name badges and signage.

Email Marketing

Design Coup develops and manages Fundtech’s e-marketing campaigns which promote its trade shows, user conferences and product introductions. The goal is always to make Fundtech’s email marketing bold, graphic and compelling.

 

Direct Mail

Fundtech relies on postcards. They are quick to read and present no envelope impediment for the recipient. Design Coup worked to create eye-catching pieces that deliver immediate impact.

Annual Report

Fundtech wanted to present itself to shareholders as a successful, forward-thinking company while appearing frugal and cost-efficient. Design Coup struck the right balance with this streamlined Annual Report.