Challenge

In a market saturated with beverage brands, is there room for a new line of liquor? Spirits of the USA (SUSA) was launched on a kitchen table as a home-grown alternative to the big foreign liquor conglomerates – big companies that had lost touch with the small pubs that pour their products. SUSA understood that in the beverage business, brand is everything. That’s why they came to Design Coup.

STRATEGY

SUSA sought to build the brand based on iconic characters of the Old West. Working with a talented illustrator, Design Coup created engaging packaging designs for ten new products – designs that struck a balance between sophistication and fun. A website, POP materials, sales collateral and packaging displays filled out the initial mix.

Results

Spirits of the USA won 7 awards in London and 5 in San Francisco spirits competitions. Distributorships have been formed. The company’s initial launch is underway in Florida.

SOLUTION PORTFOLIO

Product Design

The clever names and iconic characters are designed to build excitement around the SUSA product line – the first full line of American-made spirits.

Website

The Spirits of the USA website uses an Old West “Wanted” poster effect plus music/effects to create a brand experience for this new line of spirits.

POP Materials

Posters, coasters, aprons, window clings and more... Everything a bar owner needs to boost beverage sales is here.

Brochure

This brochure/mailer introduces Spirits of the USA with a compelling story that’s attractive to bar owners.