Our Method: Brand Story

Design Coup is here to grow your business. We understand that a business grows when it reflects the growth and vitality of its brand.

Your brand is more than a logo – It is how your customer perceives your company – your products and services, your people, your image and your message. The challenge is to get all of these elements working together, sending one message into the consciousness of your customer.

Small pieces make a big picture – Our method is to get all of the elements working together. We pride ourselves on looking at the big picture – even with the smallest of projects. We know that each puzzle piece must ultimately fit together into a fully realized Brand Story.

Practicing the 4 C’s – With a strong Brand Story, your customers are clear about what you do. They connect to your benefits and not just your features. They develop an emotional connection to your company’s character. And, they develop trust through consistent delivery on your brand promise.

Design Coup builds your Brand Story from 4 C’s. It’s the structure behind successful brands:

1. Clarity 2. Character 3. Consistency 4. Customer
  • Who are you and what do you do?
  • How are you different?
    Why does it matter to your customer? (benefits)
  • Keep it simple!
  • Develop a brand personality
  • Communicate through a distinct brand voice
  • Appeal to feeling and emotion
  • Get all your materials working together
  • Say it the same way in all messaging
  • Apply your brand to every facet of business
  • Keep your brand always visible
  • Practice the commandment: Know thy customer
  • Focus your thinking, efforts and innovation on your customer
  • Remember, it’s not about you

Brand Story in action – While these ideas may be well-known among brand gurus, Design Coup’s approach is unique. Our tactical size and depth of experience allows us to execute on brand quickly, nimbly and cost-effectively. We envision, guide and vitalize your brand, day-by-day, project-by-project, as it grows.

Participate in a Brand Story Workshop – Design Coup leads Brand Story Workshops for major corporations and start-up businesses. We work with our clients to explore their 4 C’s in order to properly set the pattern for future growth.

Interested in growing your brand? Please give Bruce Miller or Michael Higgins a call. Visit our contact page.