Our Philosophy

Admittedly, we were concerned about presenting our internal buzzword, "straight-to-execute" to the world as our business philosophy. But, someday it might even become the subject of MBA marketing discussions.

In a nutshell, "straight-to-execute" is a way to keep the message on target while streamlining the creative process. Importantly, it is why our clients come to Design Coup and why they stay with us for years.

In practice, straight-to-execute requires five components:

  1. Intimate knowledge of the product, market and client.
  2. Direct communication between the client decision-maker and the key creative individual at Design Coup.
  3. A smaller agency that does not rely on middle management to ferry information between the client and the creative team.
  4. Expertise in multiple disciplines in order to quickly pull together the best solutions.
  5. Fearlessness to use experience and instinct to get straight to the point.

In practice, straight-to-execute means building all creative around a core concept that magnifies the key message. Most importantly, "straight-to-execute" delivers stunningly fresh ideas, executed more quickly, cost-effectively and successfully.